The Logo
Five approved lockups. Access the full package for print, digital, and merch-ready files.
Stacked: default use
Landscape: wide spaces
Cube: icon/avatar/supporting graphic
Wordmark: no-cube contexts
Do
- Start from a file in the Logo Package. Never rebuild the mark from screenshots.
- Keep clear space around the mark equal to the height of the cube. No text, graphics, or edges enter that zone.
- Place the color mark on Blueprint Linen, Shop Dark, white, black, or a fully desaturated photo.
- Prefer SVG for print. PNG at 2000px if the vendor cannot accept vector.
- Write “and” where an ampersand might fit. Brand-wide rule.
Don't
- Stretch, squash, skew, or rotate the mark. Its proportions are locked.
- Recolor the cube, or add drop shadows, glows, bevels, or outlines.
- Place the color mark on Dark Brass. The wordmark disappears.
- Use the brass period anywhere other than with the slogan. Not in headlines. Not in body copy. Nowhere else.
- Combine the wordmark and slogan on a single line. They are distinct lockups.
- Use em dashes. Ever. Use commas, periods, or full sentences.
Full logo rules on Drive →
