Overview 01

BRAND ASSETS

Everything you need to represent 10BitWorks on-brand

Access our logo package

Mark 02

The Logo

Four approved lockups. Access the full package for print, digital, and merch-ready files.

Stacked: default use

10BitWorks stacked lockup, cube over wordmark, for light backgrounds

Landscape: wide spaces

10BitWorks landscape lockup, cube beside wordmark, for dark backgrounds

Cube: icon/avatar/supporting graphic

10BitWorks cube mark, isometric hexagonal cube, for light backgrounds

Wordmark: no-cube contexts

10BitWorks wordmark, 10BITWORKS in Barlow Condensed Bold, for light backgrounds

Do

  • Start from a file in the Logo Package. Never rebuild the mark from screenshots.
  • Keep clear space around the mark equal to the height of the cube. No text, graphics, or edges enter that zone.
  • Place the color mark on Blueprint Linen, Shop Dark, white, black, or a fully desaturated photo.
  • Prefer SVG for print. PNG at 2000px if the vendor cannot accept vector.
  • Write “and” where an ampersand might fit. Brand-wide rule.

Don't

  • Stretch, squash, skew, or rotate the mark. Its proportions are locked.
  • Recolor the cube, or add drop shadows, glows, bevels, or outlines.
  • Place the color mark on Dark Brass. The wordmark disappears.
  • Use the brass period anywhere other than with the slogan. Not in headlines. Not in body copy. Nowhere else.
  • Combine the wordmark and slogan on a single line. They are distinct lockups.
  • Use em dashes. Ever. Use commas, periods, or full sentences.

Full logo rules on Drive →

Palette 03

Colors

Seven surface colors that make up the 10BitWorks palette. Use Blueprint Linen and Shop Dark as the workhorses, Dark Brass as the accent, and secondary colors sparingly for accents and signals.

Primary

Shop Dark

#302922

Primary surface

Carbon Black

#1a1a1a

Text and structure

Blueprint Linen

#f5f0e6

Body background

Dark Brass

#c9952a

Accent

Secondary

Cinder

#6E655B

Body text/muted

Anvil Red

#8B3A2A

Signal/caution

Draft Blue

#3A5A7C

Signal/cool

Spec 04

Typography

Three typefaces. All available from Google Fonts.

Barlow Condensed

Weights 400, 700 — Display

You Belong Here.

Headlines, labels, buttons, UI devices

Download @ Google Fonts →

Barlow

Weights 400, 500, 600 — Text

The shop is open to members 24 hours a day.

Body copy, lede text, captions

Download @ Google Fonts →

JetBrains Mono

Weight 400 — Monospace

SawStop ICS 10" / 5HP / 3PH / 230V
Clearance: 48" × 72" work envelope

Hex codes, code, technical references

Download @ Google Fonts →

Voice 05

Brand Voice

10BitWorks speaks in two registers. Every piece of communication lives in one or the other.

Committed Steward

We take care of the space, the tools, and each other. We maintain what we build. We show up. We document. We pass it on.

Institutional. Accountable. Clear.

Cool Garage Friend

Got a project? Bring it in. We'll figure it out. There's probably a jig for that. If there isn't, we'll make one.

Warm. Specific. Never condescending.

The sweet spot: institutional confidence with workshop honesty.

Slogan 06

Come and Make It.

The period is part of the slogan. Do not use a brass-colored period anywhere else in 10BitWorks communications.

Boilerplate 07

Copy-Ready Org Descriptions

Use these word-for-word in grant applications, press kits, directory listings, and event programs.

Short

10BitWorks is a volunteer-run 501(c)(3) makerspace in San Antonio, TX. Members share access to serious industrial tools and the knowledge to use them. Founded 2010.

Long

10BitWorks is San Antonio's largest makerspace, a member-supported 501(c)(3) nonprofit founded in 2010. Our shop houses woodworking and CNC, welding and metalworking, ceramics and glass, 3D printing and laser, electronics, and textiles equipment. Members get 24/7 building access, shared tools, and the community that knows how to run them. Volunteer-run. Member-sustained. Come and make it.